Leading the Fundraising Charge Seminar


Fundraising in Singapore has been heavily disrupted by COVID-19, and face a new reality amid the pandemic. Learn how to thrive and build long-term sustainability with a robust fundraising plan.

Date & Time: 9 & 10 Sep, 9AM to 5PM

Venue: Online via Zoom

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  • Led by Usha Menon who brings a wealth of multi-country experience, expertise and insights over 30 years of work, and Dr Tan Bee Wan, former Executive Director of Community Chest Singapore.

  • Improve the culture of philanthropy and ensure your organisation has a solid case for support.

  • Take back a robust, forward-looking fundraising plan that leverages opportunities presented by stakeholders in the fundraising ecosystem.

  • Pre-approved VCF funding of up to 80% available for charities




Fundraising in Singapore has been heavily disrupted by COVID-19, with Community Chest and National Volunteer & Philanthropy Centre (NCSS) reporting drops in donations for charities across various sectors since the pandemic began. Facing a new reality amid the pandemic, charities have pivoted towards the digitisation of large-scale fundraising activities, but a robust, forward-looking fundraising plan is necessary for them to survive and leverage opportunities presented by stakeholders in the fundraising ecosystem.

This seminar will address three critical actions to help your organisation thrive and build long-term sustainability:​

  1. How best to structure your organisation to support changes as a result of the COVID-19 pandemic.

  2. How board members and staff should work collaboratively to develop an action plan to be agile in times of crisis.

  3. How you can improve the culture of philanthropy in your organisation and ensure the organisation has a solid case for support.

Led by Usha Menon and Dr Tan Bee Wan, their working experience and knowledge in the fundraising and philanthropy space ensures that you leave with a fundraising plan that enables your organisation to fully leverage schemes presented by the government, such as Tote Board’s Enhanced Fund-Raising Programme, especially crucial as more beneficiaries come to you for assistance during these trying times.


By the end of the seminar, participants will be able to:

  1. Understand how fundraising and philanthropy are crucial for organisational development and sustainability.

  2. Relate fundraising strategies to the motivations, needs and strategies of the organisation.

  3. Devise strategies for effective fundraising outcomes.

  4. Assess what is required to build and sustain strategic philanthropy.

  5. Develop a practical fundraising plan for implementation and strategically relaunch your fundraising efforts.

Session 1: The Giving Landscape

Exploring the most current philanthropic trends and the fundraising market.

Session 2: Board and Donor Engagement

Discuss the roles and responsibility of the board. Analyse and build strategies to engage donors.

Session 3: Innovation and Design Thinking

Explore design thinking as an innovative process towards prototyping for success.

Session 4: Teamwork in Fundraising

Gain insights into the board’s role stewardship with board and staff working as a team.

Session 5: Action Learning Project

Apply, review and implement your fundraising plans as an organisation.

Session 6: Market Your Case

Create a public narrative for fundraising to different donors.


Management team, board members and fundraising or community partnerships departments.


Save up to $321 by reserving your seats by 20 Aug.

Group Discount: For every 3 pax registered, the 4th pax is free (i.e. 4 pax for the price of 3).

Fee Options
After Early Bird
Early Bird
Standard Fee
*VWOs-Charities Capability Fund (VCF) Training Grant
**Community Care Training Grant (CCTG)

All prices stated include prevailing GST.

*Up to 80% seminar fee funding for NCSS member agencies

**Up to 90% seminar fee funding for AIC approved organisations


9 & 10 Sep, 9AM to 5PM

Image by Michael Longmire


"A good in-depth training into how we can do fundraising better. Great to have my team members attend together to align ourselves. I particularly liked the storytelling training portion of the seminar"

Janice Lim

Manager, Fundraising & Publicity

Metta Welfare Association


Usha Menon is Executive Chairman of Usha Menon Management Consultancy, an international training and consultancy service that works exclusively with the nonprofit and social service sectors across Asia. Specialising in leadership, strategy, fundraising and philanthropy, Usha brings a wealth of multi-country experience, expertise and insights garnered over the past 30 years.

She has curated and authored chapters in the recently launched “Global Best Practices for CSO, NGO and Other Nonprofit Boards”, published by Wiley/Board Source and has collaborated with the National University of Singapore’s Centre for Social Development Asia (CSDA) to launch Singapore’s first Exploratory Studies on Fundraising Practices, with a focus on the Health, Social and Welfare sectors.


Usha Menon also collaborated with fundraising experts globally, to bring Global Fundraising: How the world is changing the rules of philanthropy which won the Cause Plane’s Choice Award for Top Non-profit Book for 2015 and the Skystone Prize - a prestigious US award in philanthropy.

Usha is one of Asia’s leading bloggers, sharing non-profit sector insights and observations regularly through her blog Asian Insights many of which are translated by capability building entities in Japan, China and Germany.


Dr Tan Bee Wan is a social worker, social entrepreneur, lecturer and consultant. She is also the Executive Chairman of Integrative Learning Corporation (ILC) Singapore, an international consulting & management development group and ACE Seniors, a social enterprise with the mission of empowering 50+ years old and enabling them to remain relevant and a source of inspiration for their community.

Prior to leading Integrative, she was the Executive Director of the Singapore Council of Social Service and Community Chest of Singapore and CEO of Tsao Foundation.

She is adjunct lecturer for SUSS and NUS Business School; designing and teaching social leadership, social innovation, social enterprises and CSR, fundraising and philanthropy for the Master in Nonprofit Management, Master of Community and Social Leadership, and NUS-MBA Programme.

Bee Wan graduated with a Ph.D. from the National University of Singapore and Master of Social Work from the University of Wisconsin- Milwaukee, USA. Her Ph.D. dissertation is titled, “Research Study on the Trends and Patterns of Corporate Giving to Charities in Singapore”.



Usha Menon Management Consultancy works with nonprofit and social purpose organisations in Asia to strengthen skills, abilities, processes and resources. They provide client-focused consultancy and training in Management, Leadership Development, and Fundraising & Philanthropy. They are a global consultancy with a focus on for-impact organisations in Asia.