mastering-online-fundraising-in-a-pandem

Mastering Online Fundraising in a Pandemic World Workshop

CRAFT AN EFFECTIVE DIGITAL STRATEGY FOR ONLINE FUNDRAISING

Regardless of your organisation size or available budget, learn how to increase your online donations by thoughtfully examining your messaging, taking a tactical approach to campaigning, and taking advantage of often underused resources.

Date & Time: 2 & 3 Sep, 9AM to 5PM

Venue: Online via Zoom

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WORKSHOP HIGHLIGHTS

  • This is an exclusive workshop taught by the Co-Founders of Bantu, President's Challenge Social Enterprise Start-up of the Year in 2019.

  • The workshop is designed with SSA staff in mind, especially those planning a virtual fundraising campaign for the first time.

  • Key topics covered include virtual fundraising, content & visuals, digital channels & reach, audience & segmentation, and analytics & tracking.

  • Gain access to successful fundraising campaigns as pinnacle case studies to support your own digital campaigns.

 

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ABOUT THE WORKSHOP

Regardless of your organisation size or available budget, learn how to increase your online donations by thoughtfully examining your messaging, taking a tactical approach to campaigning, and taking advantage of often underused resources.

The 2-day workshop will walk you through crafting an effective digital strategy for online fundraising, & then detail the steps that will sustainably support your strategy through a campaign – all supported by successful fundraising campaigns as pinnacle case studies.

The training is based on the Online Fundraising Strategic Framework developed by bantu:

  • Engage: Secure stakeholder-buy in

  • Enable: Launch digital initiatives & services

  • Expand: Scale-up digital strategies

WHO SHOULD ATTEND

The curriculum developed by Janelle Lee, Co-Founder & Chief Marketing Officer at bantu, is designed with SSA staff in mind, especially those planning a virtual fundraising campaign for the first time. While the workshop is open to all, key departments include fundraising, corporate services, PR and IT.

WHAT YOU WILL LEARN

By the end of the workshop, participants will be able to:

  1. Understand the essential concepts of online fundraising.

  2. Develop a digital strategy that is aligned to your mission and values.

  3. Increase campaign visibility with quality digital assets created with proper techniques.

  4. Identify donors with essential segmentation & deriving data insights.

  5. Evaluate campaigns through with conversion metrics & engagement tracking.

  6. Convert existing fundraising campaigns to digital.

  7. Learn digital marketing trends & best online engagement practices.

  8. Determine expectations & feasibility of digital fundraising microsites.

DELIVERY METHODOLOGY

Teaching will be focused on case studies, essential theory, practical application, & close guidance from the trainer:

  • Learners to convert an existing campaign to digital, improve the existing project and use online tools to succeed.

  • Learners to have hands-on practice to create digital content, such as graphics & messaging related to their fundraising campaigns.

WORKSHOP FEES & FUNDING

Save up to $50 by reserving your seats before Aug 20.

Group Discount: Sign up 3 or more pax and receive $50 discount off per pax (before GST).​

Fee Options
After Early Bird
Early Bird
Standard Fee
$642
$601
*Community Care Training Grant
$64.20
$61

All prices stated include prevailing GST.

*Up to 90% seminar fee funding for AIC approved organisations

WORKSHOP DATES

2 & 3 Sep, 9AM to 5PM

ABOUT THE INSTRUCTORS

Janelle Lee is Co-Founder & Chief Marketing Officer at bantu. She was awarded The Straits Times "30 Young Singaporeans under 30 to Watch". Previously from Amazon, Janelle has worked with & trained hundreds of youths and professionals in the areas of IT skills, volunteering, and design. She has a keen interest in volunteerism, & building tech for good. She has a degree in Communications & New Media, & Psychology from NUS. She is also a U.S. Department of State Professional Fellow of the Young Southeast Asian Leaders' Initiative.

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Nicholas Ooi is CEO & Co-Founder at bantu. He was awarded Singapore Computer Society "Singapore IT Youth Award". Nicholas has trained youths and professionals in advanced web development, digitalisation strategies, & social entrepreneurship. He received his Honours Degree in Information Systems from the School of Computing at NUS. He is a social innovator at Ashoka’s ChangemakerXChange. He was also a Course Curriculum Independent Consultant for Ngee Ann Polytechnic’s CET Academy for professional SSA courses.

ABOUT BANTU

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bantu is the President's Challenge Social Enterprise Start-up of the Year in 2019, and since 2017 has helped hundreds of non-profits in Singapore & across the region to digitally transform, & build their online fundraising & volunteering campaigns.